“TREND OF MORNING SHOWS IN PAKISTAN”

 

With the changing trend in media Pakistan has experienced an increasing trend of morning shows. These shows contain different segments, like interviews of famous personalities, cooking, beauty tips, daily exercises, about latest fashion etc. The morning shows played a great role in molding the personality of Pakistani women specially house wives. In past morning shows were a great source of information and entertainment. They gave a refreshing effect in the morning and also invite people from all walks of life. Like Nadia khan show on Geo channel, Farah hussain show on ATV channel. But now morning shows only show the wedding arrangement, dancing, the expensive bridal dresses. Like Good morning Pakistan show on ARY digital, Jago Pakistan Jago show on Hum Chanel and many more.

 

 

 

 

 In my opinion, if we start analyzing these shows there is actually nothing to see except for the beautiful expensive cloths the hosts wear. These shows are hosted by some of the most well-known actors and actresses of Pakistan. Like Nida yasir, Sanam Baloch, Fahad Mustafa, Faisal Qureshi, Sahir Lodhi and many others. These shows give their loyal fans a chance to see their favorite stars on television many times a week and to interact with them at times through live calls. The weird thing is this well known Islamic scholar Amir Liaquat hosts the morning show on Geo entertainment channel now a days. Did you ever think that an Islamic scholar hosting the morning show? No, never but he is doing this and give negative impact of Islamic scholar or Islam on the whole world. Another major focus of morning shows these days is on competing with each other for high rating for example, one show arranges a wedding week the other channel also arrange the same wedding next week. The Qawwali with lyrics that is inappropriate according to Islam played during the morning show by shaista Lodi called Utho Jago Pakistan. This type of morning show does not follow the norms and culture of our society. Our Morning shows presently give total negative impact on the whole world.

The morning shows must be focusing on the talent of the youth, ways to lead a better life, tips to remain active and confident. They should provide platform to the girls who want to start a career. The responsibility as a host to educate her viewers, give information not just entertain. The main purpose of morning shows was to make the morning of viewers fresh and informative with an active touch to provide a new life to the viewers. To aware the women about their responsibilities and rights. Honestly speaking, very soon morning shows will vanish. The only reason for it is the lack of variety. Masses are now fed up of watching the same kind of shows. To keep morning shows alive, we seriously need to make some efforts to give quality entertainment to viewers. If they respect our Religious and Cultural values and stop copying the culture of non Muslims so they can regain the charm of morning shows.

Regards:  Syeda Summayya.